Having a website for your project, company or even personal brand has become standard practice in the 21st century. Nowadays, pretty much every business has one (or more), so it’s getting harder and harder to stay competitive on the internet.
If you own or manage a WordPress website, you’ve probably already invested a lot of time and effort into making it user-friendly, accessible, and visually appealing. You’ve likely also invested in Google Ads or other ways to drive traffic. Yet you may still be unsatisfied with the number of users, leads, or sales you generate.
Many websites struggle with low conversion rates despite their best efforts to improve them. So what are we missing? How can we effectively and efficiently boost conversion rates on a WordPress website? Well, there are several things you can do, but today we’ll focus on methods requiring minimal effort for maximal results.
Let’s take a look at how WordPress plugins can help you drive the CR and ultimately increase your revenue.
How Can Plugins Improve Conversion Rates?
One way they can do this is by enhancing communication with users. WP plugins can be used to implement helpful features in an easy way, with no coding skills. This includes widgets, email opt-ins, and pop-up notifications that can help businesses engage with visitors more effectively and convert them into customers.
Another way plugins can boost conversions is by providing website owners with valuable analytics data. By tracking user behavior, engagement, and other metrics, businesses can make informed decisions about how to optimize their website and marketing campaigns.
Lastly, plugins can be used to add new features and functionality to a website, such as social sharing buttons, product recommendation engines, and checkout optimization tools. By streamlining the user experience, improving navigation on the site, and simplifying transactions, these plugins can help increase conversion rates and drive more revenue.
OptinMonster
OptinMonster is a popular lead-generation plugin that helps website owners convert website visitors into subscribers and customers. It assists you in creating elements like exit-intent popups and customizable opt-in forms through an intuitive drag-and-drop editor. Additional features include A/B testing, analytics, and even geo-location targeting (personalizing campaigns based on the visitor’s location).
OptinMonster allows you to engage your visitors, grow your email list, reduce cart abandonment rates, and, most importantly, increase conversion rates. It’s also pretty affordable with prices for the basic toolset starting at 9 USD per month (billed annually).
CallPage
CallPage is a plugin that enables you to create a lead capture widget. It’s essentially a pop-up form, where website visitors can leave their phone numbers and ask for a call back within 28 seconds. Alternatively, they can order a call for a later time or schedule a meeting with your representative (both online and offline).
Sounds pretty simple, right? So what’s so great about it? Well, according to Harvard Business Review, failing to respond to a lead within the first hour can reduce the chances of converting them into a customer by up to 80%. Reducing the time to first contact to 28 seconds is a simple and effective way to avoid this.
What’s more, CallPage’s dashboard features scoring rules so you can easily define when the pop-up appears. And if your representatives are offline, customers can always order a meeting or call for a specific time that fits their schedule.
Finally, there’s CallPage’s meeting scheduling tool. This tool is designed to simplify the process of scheduling meetings by eliminating the need for back-and-forth communication between the sales representative and the potential buyer. Instead, the buyer can simply choose a time that works for them and the meeting is automatically scheduled.
In addition to simplifying the scheduling process, CallPage’s meeting scheduling tool also offers lead routing capabilities. This means that potential buyers are matched up with the sales representative that best fits their needs.
Pricing starts at 19 USD per month for the basic plus plan when billed annually. You can also try out the free trial to see just how much you can gain from CallPage’s widget. Creating a widget and integrating it can take as little as 10 minutes!
WPForms
WPForms is another popular plugin that enables the creation of custom forms for websites. Having a drag-and-drop editor, it’s intuitive and requires no coding skills. People use it to create a wide variety of forms, including contact forms, surveys, registration forms, payment forms, and more.
Additionally, the plugin offers a range of templates and customization options, allowing users to create forms that match the style of their website. Another benefit of WPForms is that it integrates seamlessly with a variety of third-party tools, such as payment gateways, email marketing services, and CRMs.
The premium plans for WPForms start at 49.50 USD per year, making it an affordable solution for businesses of all sizes.
Yoast SEO
Yoast SEO is a popular WordPress plugin that helps website owners optimize their content for search engines. It provides a wide range of features that assist with on-page SEO, content analysis, and overall site optimization.
What’s great about Yoast SEO is that it’s designed to make the whole process as straightforward and easy as possible. This way even users without technical expertise can enjoy a well-optimized website.
As you can imagine, the tool can help improve conversion rates on a website by generating more valuable traffic and improving the user experience. It facilitates generating more traffic overall at the same time, so it’s a really powerful tool for increasing sales if used properly.
The premium plans start at $89 per year. Overall, Yoast SEO is a powerful tool for optimizing WordPress websites and can help businesses achieve their SEO goals while also improving conversion rates and increasing revenue.
MonsterInsights
MonsterInsights is an analytics plugin that helps businesses track their website’s performance and analyze data to make informed decisions. It allows users to view their website’s traffic, pageviews, bounce rate, and other Google Analytics metrics in an easy-to-understand format.
The plugin also offers advanced tracking features, such as eCommerce tracking, affiliate link tracking, and forms tracking, making it an excellent tool for businesses that sell products or services online. By using MonsterInsights, businesses can gain valuable insights into their website’s performance and make data-driven decisions to optimize their conversion rates.
Premium plan prices start at 99.50 USD yearly, which is an acceptable price for what the plugin offers.
TrustPulse
TrustPulse is a social-proof notification tool that displays real-time notifications to website visitors about the actions of other users, such as recent purchases or signups. This creates a sense of urgency and FOMO, encouraging visitors to take the same action, leading to increased conversion rates and sales.
Businesses can customize the notifications’ design, message, and timing, and get detailed analytics and insights to optimize their conversion rates. TrustPulse pricing starts at 9 USD/month if you pay annually.
ProProfs Chat
ProProfs Chat is a live chat software that provides instant support, answers questions, and guides visitors through the sales process. ProProfs Chat can improve conversion rates on a website by providing real-time customer support, personalized engagement, reduced response times, and analytics and insights into customer behavior.
The tool also offers advanced features, such as chatbots and canned responses, allowing businesses to automate their support and provide a faster response time. Like the other plugins, ProProfs Chat integrates with third-party tools. As for the pricing, a full toolset (excluding additional products like an SDK package) for a team of two or more operators costs 19 USD per month in an annual plan.
But wait, if this plugin helps you talk to customers, doesn’t it play the same role as CallPage? Well, no. ProProfs Chat is best for businesses that prioritize real-time communication and personalized support, while CallPage’s widget is ideal for businesses that want to generate leads and offer immediate support through phone calls. However, ultimately, the choice between the two tools depends on a business’s specific needs and goals.
SeedProd
SeedProd is a landing page builder plugin that helps businesses create custom landing pages for their website. It offers a range of templates and customization options. Once again, SeedProd integrates seamlessly with a variety of third-party tools. It also offers advanced features, such as A/B testing and conversion tracking, allowing users to optimize their landing pages for maximum conversions.
By using SeedProd, businesses can create high-converting landing pages that drive more leads and sales, making it an excellent tool for businesses that want to improve their website’s conversion rates. The basic plan costs 39.50 USD per year.
Start Improving Conversion Rates Today!
By implementing these WordPress plugins, you can create a seamless user experience, optimize your site for search engines, showcase social proof, provide efficient customer service, and create effective landing pages & pop-ups that encourage conversions. All this translates into better conversion rates and that in turn ultimately leads to higher revenue.
Need better SEO? Give Yoast SEO a go. Looking for more leads and an improved customer experience? Try out CallPage’s lead capture form. And if you want on-site analytics, don’t forget about MonsterInsights! They’re all easy to install and use and have affordable pricing plans.
So why wait? Start experimenting with these plugins today and see the difference they can make for your website!