Do you want to write powerful headlines using AI (artificial intelligence)?
Many bloggers have already started using AI tools like ChatGPT to improve their content creation process. However, some people still wonder how to use it safely in their workflows.
In this article, we will explain how to write powerful headlines using AI on your WordPress blog.
Why Is Writing Powerful Headlines Important?
Did you know that 4 out of 5 people will not click on your website even when it appears on the first page of search results?
Users don’t typically read pages as much as they scan them. It takes them just a couple of seconds to decide which search result they will click on.
As a publisher, your job is to make sure that your search listing is displayed more prominently to get user attention.
To do that, you can optimize your blog post for SEO, use schema markup, and write better headlines.
The headline or the SEO title is one of the most prominently-displayed parts of a listing in the search results.
Writing irresistible headlines encourages more users to click on your website, which brings you more visitors, conversions, and sales.
Plus, the benefits of powerful headlines are not just limited to search results. They also encourage users to view more pages when they are on your blog and help them discover more of your content.
This leads to a superior user experience and more revenue for your business.
What Kind of Headlines Work Best?
Now the big question is: how do you know which headlines are more effective?
Luckily, marketers have been perfecting headline-writing techniques for decades. Even before the internet, headlines played a significant role in newspapers, magazines, television, advertising, and more.
The most popular headline writing technique is Emotional Marketing Value (EMV). It recommends using headlines that generate an emotional response among your readers.
Other things you may need to consider are the headline’s length and making it more helpful, relevant, and discoverable by search engines for your target keyphrases.
Now, you may wonder how to handle all these things when writing headlines.
The good news is that there are already plenty of tools available which can help you optimize your headlines. For instance, you can use WPBeginner’s free Headline Analyzer tool to improve your headlines.
However, you will still need to write different headlines to optimize and test them. This is where AI can help.
Artificial intelligence is excellent at recognizing patterns and reproducing them. You can use AI to come up with headline ideas and then manually edit them to make them more powerful.
How to Write Better Headlines Using AI
There are several ways to generate headlines using artificial intelligence.
We will talk about the two easiest ways, and you can choose the one that works best for you.
Both methods will be using OpenAI’s ChatGPT. In our tests, it came up with the most useful headline ideas.
Note: ChatGPT and other AI apps do not create content that can be copied and pasted without any human edits. When you use an AI tool, you must thoroughly review the results to make sure that all information is correct and that the messages are appropriate for your audience.
Method 1: Use All in One SEO to Generate AI-Powered Headlines
This method is recommended for most users because it works inside your WordPress admin dashboard.
One of the easiest ways to write better headlines using AI is by using OpenAI’s ChatGPT.
ChatGPT is a machine learning-based artificial intelligence software. It answers users’ queries using plain language in a chatbox-like interface.
To instruct ChatGPT, you must phrase your question as a ChatGPT prompt. You will need to write a prompt that can generate headlines using your content and other criteria we mentioned above.
However, this process means you will need to open a separate browser tab, copy and paste your content, and optimize your prompt based on the results.
This is where All in One SEO for WordPress comes in. It is the best WordPress SEO plugin on the market that allows you to easily use AI to generate powerful headlines for your posts and pages.
First, you need to install and activate the All in One SEO for WordPress plugin. For more details, see our tutorial on how to install a WordPress plugin.
Upon activation, you will be prompted to follow the setup wizard to configure plugin settings. Just follow the on-screen instructions to finish the setup.
After that, you need to edit a post or page where you want to create a new headline.
On the post edit screen, scroll down to the AIOSEO Settings section and click on the robot icon next to the ‘Post Title’ field.
This will show a popup where you will need to provide API keys for your OpenAI account.
Note: You will need the premium version of ChatGPT to use this feature.
You can generate API keys on the OpenAI website by visiting the API Keys page in your account.
Simply generate a new Secret key and copy and paste it into the AIOSEO settings.
Once AIOSEO is connected to OpenAI, you will see the option to generate SEO titles.
Simply click on the ‘Generate Titles’ button to continue.
All in One SEO will now generate SEO-friendly titles for your post using artificial intelligence.
You will see five post titles on the screen. They all automatically use the most up-to-date best practices for writing effective headlines.
Just click on the ‘+’ button next to the headline you want to use. It will then appear in the SEO Title field in the All in One SEO settings.
You can also use AI to generate SEO-friendly meta descriptions by clicking on the robot icon next to the ‘Meta Description’ option.
Once you have chosen a headline, you can then use AIOSEO’s built-in Headline Analyzer to test and further improve your headline.
Simply click on the ‘Headline Analyzer’ button in the top right corner of the screen.
It will show you a score for your headline based on the recommended best practices with practical tips to improve your score.
Basically, any score above 70 is considered good for an effective and SEO-friendly headline. For more details, you can see our guide on how to use the Headline Analyzer in WordPress.
Method 2: Using ChatGPT AI to Write Powerful Headlines for WordPress Posts and Pages
This method is recommended for users who don’t have the premium version of ChatGPT or don’t use All in One SEO.
The downside of this method is that you will need to design your own prompt. You will also need to copy and paste your post content into ChatGPT so that it can analyze it.
First, you will need to visit OpenAI’s ChatGPT website. You can sign up for a free account to try out ChatGPT or log in to continue.
Once you have signed up, you will see a chat window with a text field at the bottom where you can type your instructions.
The AI will then respond to your instructions by replying to your prompts.
You can ask ChatGPT to help you come up with headline ideas for your content by typing a prompt into the box.
For example, you can use the following prompt to generate a powerful WordPress post or page headline:
“I want you to act as an SEO expert and copywriter. Suggest at least 5 SEO-friendly titles and meta descriptions for the following blog post [Enter your blog post text here].You must use the following focus keyword at least once in each title and description: [Enter your Focus Keyword Here]Use a persuasive and intriguing tone. Make sure that each title is no more than 60 characters long. Make sure that each description is no longer than 160 characters.”
You will need to replace [Enter your blog post text here] with the contents of your blog post or page. You must also replace [Enter your Focus Keyword Here] with the focus keyword you want to use for your blog post.
After that, just hit ‘Enter’ and wait for ChatGPT to respond.
You can then select any of these headlines and descriptions to use as your blog post title and description.
If you are not using All in One SEO for WordPress, then you may want to run your headlines through WPBeginner’s free Headline Analyzer tool.
The free Headline Analyzer tool tests your headlines based on a variety of parameters, including sentiment, character count, and word balance. You can then use its suggestions to make your headlines more powerful and effective.
We hope this article helped you learn how to use AI to write powerful headlines. You may also want to see our tutorial on how to use AI to write content in WordPress or see our expert picks for the best AI plugins for WordPress.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post How to Write Powerful Headlines Using AI (Explained) first appeared on WPBeginner.